Colorado-Based Credit Union Launches New Virtual Financial Assistant 

Colorado’s law enforcement officers and their families now have an even more convenient way to get answers to their most common banking questions thanks to the new AI-powered Virtual Financial Assistant (VFA) now available on Rocky Mountain Law Enforcement Federal Credit Union’s (RMLEFCU) web site.  Their members can now conveniently get answers to frequently asked questions 24/7/365 and when needed, be seamlessly transferred to a live RMLEFCU Team Member for further assistance.   

 With their new VFA, known as “Rocky,” visitors to RMLEFCU’s web site can quickly get answers to common questions in natural conversation at any time. This new capability is more convenient and can serve as a valuable tool to help time-strapped members self-service. Best of all, when a member prefers to speak with a live RMLEFCU Team Member, they are seamlessly transferred with context, eliminating the typical frustration of switching communications channels and again providing details regarding the request. This seamless virtual assistant-to-live agent handoff leads to greater member satisfaction and operational efficiency. 

Some of the questions that members can get quick answers to include: 

  • Where is the nearest ATM? 
  • What kind of credit cards do you have? 
  • I forgot my password? 
  • What is the routing number? 
  • How do I set up a wire transfer? 

RMLEFCU’s VFA leverages’s proprietary, finance-specific conversational technology that is powered by AI, machine learning and natural language processing. Our contextually aware VFAs are always learning thanks to a deep, experienced team of product specialists, engineers, machine learning experts, data scientists and more that are involved in training, enhancing and expanding our products to provide truly intuitive solutions.  

“It’s truly been an honor to provide Rocky Mountain Law Enforcement FCU with a solution that helps provide a convenient and seamless customer service experience for members of the Colorado law enforcement community,” says Rob Guilfoyle, Co-Founder of  

Originally founded by the Denver Police Department, RMLEFCU has proudly served law enforcement professionals and their families since 1938. Over the years, RMLEFCU has grown to include a membership of more than 14,000 members and assets over $300 million. 

“We believe in providing our members with leading edge technology and is a great addition to our technology offering,” says Christine Wiley, Chief Executive Officer for RMLEFCU.  “We are excited to provide a financial assistant that can help members whenever it is convenient to them and “Rocky” will do just that through’s exceptional technology.  It has been a great partnership and we are excited to watch it grow.”