Conversational banking, virtual assistants, chatbots, whatever the term the opportunity is real.
Machine learning, deep learning, artificial intelligence, natural language processing are the latest buzzwords, but how is any of it relevant to financial institutions? Social platforms like Facebook and new smart speakers like the Alexa devices are creating new engagement channels. Each channel comes with unique modalities:
The Google Actions platform powers a new wave of IoT (Internet of Things) devices ranging from watches to speakers.
The Amazon Alexa devices were the hotest selling item of 2017. These speakers come in many sizes and also have IoT capabilities.
The most popular social platform, Facebook, created one of the most popular messaging channels, Messenger.
While not a social platform, SMS or Text Messaging is the worlds most popular and standard form of communication.
Phone trees or IVRs have been routing callers for decades to the right person. Smart IVRs turn traiditonal phones into smart speakers.
Conversational interfaces are not limited to social platforms and hardware. Siri style assistants can be embeded directly into mobile and web banking.
Opportunities of Artificial Intelligence
The benefits of allowing your financial institution's brand to become a persona are vast. Engaging and supporting proactively in the same channels your consumers use to communicate with friends and family create strong relationships.
Scale personal banking to all of your customers efficiently through artificial intelligence.
Your customers’ financial lives are fragmented. Consolidate all of their accounts into one conveniently accessible location.
Utilize transactional and account level data to proactively engage on future events and observations.
Proactively help your customers make smarter financial decisions so they can grow with your bank.
Deploy virtual assistants in all popular channels without the long development cycles of apps and websites.
Don't choose which channel to deploy virtual assistants in. Deploy in every channel all at once.
Voice activated devices give your bank the opportunity to deliver hands free convenient banking experiences.
Messaging is the #1 form of communication. Give you're bank the ability to communicate in familiar channels.