Veteran Marketing and Communications Professional Joins Abe AI

November 21, 2019

Posted in

We are pleased to share that Mason Moore has recently joined Abe AI as Director of Marketing. He has a diverse background with experience in both agency and corporate marketing. He brings expertise in strategic planning, business development, advertising, media relations, community relations, event planning, promotions, social media strategy, crisis communications, and internal communications to Abe.

Throughout his more than 20-year career, Mason has created and implemented award-winning programs for brands from a wide variety of industries, including financial services. As Director of Marketing, he will lead the team responsible for the development and implementation of all marketing and communications strategies and will serve as our primary brand steward. 

Before joining Abe, Mason served in multiple marketing leadership roles with GuideWell, a national health solutions company. Among his responsibilities were leading all marketing for the GuideWell Innovation Center in Orlando’s Lake Nona Medical City, home to some of the nation’s top hospitals, universities, research institutions and health, and science companies. He also oversaw marketing for GuideWell’s Innovation group, where he led marketing and communications strategies for multiple high-profile programs and events.

Before his recent corporate marketing roles, Mason held a variety of leadership roles for multiple integrated marketing and communications agencies, where he worked with clients from a wide range of industries. Illustrating how things can come full circle in a career, Mason began his marketing career in financial services as a Marketing Specialist with Huntington National Bank.

“Mason’s diverse marketing experience and skill set made him the perfect choice to take the Abe AI brand to the next level,” said Rob Guilfoyle, Chief Executive Officer for Abe AI. “We’ve reached a point where having a comprehensive and integrated marketing strategy is a must, and we’re confident Mason will develop and execute plans that will support our evolving brand.”

Mason’s diverse marketing experience and skill set made him the perfect choice to take the Abe AI brand to the next level. #AI #banking Click To Tweet

Mason is a Past President of the Orlando Regional Chapter of the Public Relations Society of America and currently serves on the Advisory Board for the University of Central Florida’s Nicholson School of Communications and Media (he’s also a UCF grad – GO KNIGHTS!).

“I’m excited to help elevate the already stellar brand that Abe AI has developed in such a relatively short time,” said Moore. “The opportunity to apply my knowledge for a rapidly growing company with such an outstanding story to tell is a perfect fit for me at this point in my career.”

We are excited to have Mason on the Abe AI team and hope you will join us in welcoming him.